CARPE: ANTIPERSPERANT FOR EVERYWHERE
THE BRIEF
CARPE is an anti-perspirant company with products that combat sweat and odor throughout the body.
Most people have never heard of it. Let’s make it known!
Appeal to audiences through Carpe’s most successful outlet: short-form social media content.
THE STRATEGY
If you sweat, you know you can sweat anywhere. That’s why Carpe is here. With a product for every body part, Carpe has you covered – literally!
We wanted to approach this concept with some humor while also highlighting that sweating everywhere is not comfortable & can cause some problems.
THE WORK
Creative Team: Emma Kate Eyssen, Ava McPartland, & Ameena Farooqui